Google Penguin 3.0 Rollout Still Ongoing
Google says the Thanksgiving ranking shamble
is related to the Penguin 3.0 release from six weeks ago.
Google
has definite with us that the shifts and change reported all the way through the production on Thanksgiving Day were a result of the Penguin 3.0 refresh that first began rolling out
6-weeks ago.
Google told us in response to what we saw on Thanksgiving Day,
“the Penguin rollout is ongoing, and this is just the effect of that.”
The attention-grabbing part was that Google began the
roll out of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over
six-weeks ago. For this to still be rolling out is unusual, I would think. In
addition, many sites that reported changes on that Thanksgiving only saw
recoveries. Importance, it looked like somewhat of a exchange of the Penguin
3.0 roll out that happened in October. But the results from what happened over
Thanksgiving are still unclear.
The Penguin 3.0 apply pressure initially impacted about 1%
of queries, with this Thanksgiving occurrence; I am not sure how much of that
has changed.
In any event, those of you impacted by Penguin 3.0 do let us
know if you saw positive or negative changes on or after Thanksgiving Day,
November 27th.
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