When Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content hit on September 25, some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at Bright Edge.
What it
could mean for your website’s content strategy?
Although
Google closely guards its algorithmic secrets, here’s what we know about Panda
historically, based on what Google representatives have said about it and on
other data analyses shared amongst the web marketing community:
- Panda targets
“thin” content on sites, which often equates to a general lack of content
- Panda targets
duplicate content, usually when a site has a large volume of it
- Panda targets
machine-generated content (what marketers often refer to as “spun
content”)
Google hasn't opened
up on the specifics of this latest iteration on the algorithm, but based on
initial findings from others around the web and at Bright Edge, we
can share data on what types of sites have been impacted positively and
negatively. From that, you can make some inferences about how it might affect
your site and how you should adjust. For all the details, check out my full
post on Seo Update Link.
Some
opinions expressed in this article may be those of a guest author and not
necessarily Seo Update Link.. Staff authors are listed here.