Seo Update Links

SEO Interview Questions and Answers 2016

Here I am trying to help you by some basic SEO related questions and their answers which will help you in search engine optimization technology.

What is SEO?

SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines.

Who Do SEO?

They are the Webmaster, SEO Engineer and Website optimizer etc.

What tools do you use for doing SEO?

I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. But now a days there are so many paid tools are available in market like Seo Moz, spydermate, bulkdachecker etc.

What is Google Sandbox?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

What is the difference between On Page SEO and Off Page SEO?

On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.

Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.

What are the limitations of title and description tags?

Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.

How will you increase the Pagerank of a page?

By building more backlinks from authority sites and high page rank webpages.

What do you mean by anchor text?

Click-able text written on an hyperlink is known as Anchor Text.

How will you treat Web standards while optimizing a website?

Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

If the meta robots tag has a value of “no index, no follow” what does it mean? Does Google uses keyword tags?

It means the search engine crawlers would not index the contents and would not follow the links present on the page.

No, Google does not make use of keyword tags.

What is 301 redirect?

It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

What do you understand by Cloaking?

Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

What methods would you apply for decreasing the loading time of a website?

I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

What are the Social Media channels you have used for marketing?

I have used blogs like blogger, word press, tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.

What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?

Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

What do you understand by Frames in HTML?

A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

Which is the most important area to include your keywords?

Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

What are webmaster tools?

Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics?

Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.

What is the main purpose of search engine spiders?

Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.

What is the best way to maximize the frequency of crawling of your website by search engines?

Frequently adding new, original and quality content on the website.

When do you apply for re inclusion in a search engine’s index?

If our website is banned by the search engines for black hat practices and if we have corrected our wrong doings we apply for reinclusion.

What aspects of a hyperlink are important for SEO?

The place from which the link originates, The anchor text, especially the keywords in it is very important. The place to which the link leads and for back links the reputation of the web site from which the link originates is also crucial, because if you link to link farms, this might get you banned from search engines.

What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

What is Keyword Difficulty?

Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

Which of the options below is the best way to select the keywords to optimize for?

Use a tool to determine the theme of your web site, because it is the whole theme of a website that is more important than separate keywords. Selecting competitors keywords which have the highest density is not recommendable because if your competitor has wrongly selected the keywords, or even if the keywords are right for them, this does not mean that they are right for you, so actually you get on the wrong trace from the very beginning.

Which is better Robots.txt or Meta Robots Tag?

Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

What is a landing page?

A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?

Use the appropriate language attribute in the HTML code of the page, The web site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results.

Why are metatags important?

Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags, since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.

Do you know who Danny Sullivan is?

He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com

Who is Matt Cutts?

He is the head of web spam team at Google.

From SEO point of view, which is better – one big site or several smaller site?

If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow focusing on specific niches, therefore competing for different keywords.

How do you know how much to pay for a text link from another site to yours?

The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can’t be universal prices for text links. when you don’t know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.

Do you use separate SEO strategies for Google,Yahoo and Bing?

Yes I use separate strategies for Google,Yahoo and other search engines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

Which technique is unethical and can be a reason for banning?

Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

Explain some SEO practices?

Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.

For which of the following file types a SEO expert needs to provide an alternative textual description?

(swf. – gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

What is Keyword proximity?

It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.

If you were a SEO for a technology web site, what would you do to build backlinks for it?

Four practices are a quite legal and recommendable way of building backlinks are:-

Post in technology blogs.
Submit articles to technology engines.
Exchange links with other reputable technology web sites.
Provide free syndicated content to partner-websites.

Explain onsite search box, and how it helps to attract traffic?

An onsite search box allows searching for pages that are inaccessible to unregistered users (i.e. search engine spiders). When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.

Using the “site:” operator in search engines makes onsite search boxes obsolete is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.

What are the advantages of submitting sites to search directories?

By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link

Submitting to search directories neither gets higher ranking nor gets your web site certified.

What are the criteria for the uniqueness of a page (unique as opposed to duplicate content)?

Code similarity, Text similarity, Page names. Titles, headings, page titles and metatags.

What does the abbreviation PPC stand for?

Pay per click, Pay per Click measures how much online advertisers must pay each time their advertisement is clicked on.

What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Will you use an ordinary html sitemap with Google?

Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.

What is Page Rank?

This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success?

Submit the URL of the web site to search engines and search directories.

If you own a web site and have a weekly newsletter that features the same content as the site, how can you include Google AdSense in your newsletter when you mail it to your subscribers?

We can’t include AdSense in our newsletter, because we cannot include Google ads in offsite content, as an e-mail newsletter.

Difference between exit rate and bounce rate?

Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

Can search engines see password protected pages?

In most of the cases Search engines are not different from regular users. Search engines cannot go anywhere that a regular user cannot go. If we have a password protected area on our website that cannot be accessed without a login and password then the search engines also cannot see it.

For seo which is better text links or graphical links?

Text links are better for SEO. Text links can contain the anchor text that our web page wishes to rank well for and that is an important factor in many search engines, especially Google. Image links are still valuable but do have less benefits compared to text links.

What is Cross Linking?

Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

What is Google EMD updates?

The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released.

Today we are giving you some tricks and tactics to get 1000 of daily visitors for your new blog.I know you are struggling a lot to get visitors but still you are unsuccessful, and this "situation this example this case" is very frustrating situation. But don't worry iam writing this post to help you out in getting 1000 of tourists.

All we is thorough reading of this post and implementation of all the tricks and tactics of this post . we area unit assuring that you simply will definitely receive 1000 visitors daily . so lets discuss the tricks and tactics of getting 1000 visitors.

1. Face book

Facebook is widely used social media and have a large no. Of daily users . you can use Facebook to boost your traffic and can simply get 1000 of visitors . in order to get most benefits from Facebook you have to create a Facebook fan page , it will take few minutes only , then you have to share your blog's links there and people who will see your post will visit your website or blog. further if people will like your shared link there friend will also see that post in their news fees thus makes your post more popular. The 2nd benefit of using Facebook fan page is that when you share your link you will get a backlink from your Facebook page to your blog's post thus , will help your blog in high ranking. High ranking means high traffic.

2. Yahoo Answer

Another online website that will drive huge traffic to your blog is yahoo answers. 1000 of peoples ask questions daily in yahoo answers, and you can drive this traffic to your blog easily. First of all you have to sign up to yahoo answers. Then always try to give correct answers to the questions, {you will you 'll you may} earn points and these points will increase your level. Now when you cross level 1 you can comment links to your blog. This link drives traffic to your blog and also give you a backlink that will drive traffic from google search engine.

3. Blog Commenting

Journal commenting is most no-hit approach of obtaining traffics from alternative blogs . All you wish is commenting your blog's link on alternative blogs. This may offer you backlinks and direct traffic to your journal.

4. Guest Blogging

Guest blogging is incredibly effective approach of obtaining traffic and backlinks. All your got is to put in writing a commentary and publish on some web site that may settle for your article. they will offer you backlink if they approve your request. Most of the peoples submit their common articles to the large websites simply to induce a backlink from them. This backlink wail positively increase your organic traffic. So build a habit of guest posting to achieve success in obtaining organic search traffic.

5. Forum posting

Forums also are an excellent approach of entertaining traffic to your journal . And conjointly forums offer you prime quality back link. As you recognize quality backlink area unit key to success. So, register to some prime quality do follow forums and begin replying to conversations and post your blog's link generally solely . . Posting an excessive amount of blogs link can cause you to transmitter and you may faraway from that forum.

6. Twitter

When after I write a post for my journal. I tweet it on speaker too. This not solely provide ME Page Rank ten backlink however conjointly a high quantity of organic traffic. So, produce a speaker account if you wile got not a 1 . Various peoples use speaker and this can be the profit to bloggers.

7. Promote your web site on the side

A free approach of promoting your web site and acquire direct traffic to your journal is writing your blog's address in acceptable places. Like road aspect, bus stands, Walls etc area unit sensible places to position your links then get high traffic and every one area unit free.

In our attempts to improve SEO rankings we do miracles and try everything we can think of. Of course, even if we could, it makes no sense to try absolutely everything. What makes the most sense, is to try something that does have great effect on our SEO rankings, yet is not known to everybody and their brother. G+, Google's social network meets these requirements – seems to do miracles for rankings, while most people, (except those who try everything), who do employ social networks for SEO, concentrate their efforts on Facebook because it is more popular than G+. However, it turns out G+ pays more for our efforts than Facebook and the other social networks. Here is why.

Why Google Plus Is Especially Important for SEO

While Google denies any direct relationship between Google Plus content and activity on one hand and SEO rankings on other, very often good ranking sites have good Google Plus activity. While in theory this could be pure coincidence, the results speak for themselves. Here are some reasons why Google Plus is especially important for SEO:

Google owns it and no matter if they admit it or not, as empirical evidence shows popularity on Google Plus is a huge factor for good rankings.

Some links are dofollow and they help to improve rankings. Not all links are dofollow but unlike on other sites, at least the so called "shared" links (the links under your post) are dofollow, so take advantage of that. Additionally, when you post something interesting that gets reposted, you earn multiple links to the same page.

Links from Google Plus get relevant anchor text - the title of the post is the anchor text (which obviously is much better than "Click this", "Here", or other generic anchor texts) and the best is that this anchor text sounds natural and won't hurt your rankings.

Ultrafast indexing of all pages is another benefit. While it is true that Google is fast to index any site that gets frequently updated, the advantage of Google Plus over Twitter and Facebook where all or most of the content is hidden from search engines is hard to beat.

As you see, the benefits of Google Plus for SEO are really noticeable. So, even if you are skeptical about the whole this social media hysteria, the case with Google Plus is different and it will pay to give it a try, if you haven't already done so.

How to Use Google Plus to Get Better Rankings

Google Plus isn't very different from any other social site, though it certainly has its specifics. Here are some basic tips how to use Google Plus to the fullest.

Join Google Plus/Become Active

Obviously, if you aren't on Google Plus yet, the first step is to join it. This is easy to do and we won't bother with details how to do it. Once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away but it's better to first read what other users have posted, comment on it, share it, and only after this start posting.

Start Using Google Authorship

Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles under your Google Authorship profile, your name appears in search results. This might not bring you traffic per se but it certainly helps to build your online reputation.

Post Good Content

It goes without saying but you need to post good content only. Content with low quality will not only damage your reputation but it might not get noticed at all. On social networks, the benefits come when you are noticed because in this case it is more likely for your content to be shared than poor stuff. So, the basic rule with other social networks applies here as well – it's better not to post any content than to post junk.

Spice Your About Page

About pages can be very boring and you might want to skip yours but this is a huge mistake. With Google Plus, About pages are very useful because here you can add links to your sites, your profiles on other social networks, or simply links to pages you find interesting. All this effort is not in vain, so do it.

Pay Attention to Your Profile

The About page is not the only element to pay attention to. In addition to it, you need to make your Google Plus profile top-notch. As you probably know from your experience on other social networks, your profile and the information in it is vital for your success there. This is why you need to fill all the relevant information and keep it current.

Make Yourself Accessible

Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don't want to keep your presence there private but you want to expand your circle of friends, coworkers, and acquaintances. In order to achieve this, you need to make yourself accessible, i.e. easy to add to other users' circles and make your posts public. This might not guarantee your success overnight but when you are accessible and your profile and posts are interesting, this seriously increases your chances to get noticed.

Google Plus is a real jewel for SEO. Though many experts, including Google executives themselves, dispute its advantages, Google Plus has helped many sites achieve good rankings in their niches. Certainly, this is not a guarantee that it will work for you as well but it is worth trying. The wisest you can do is try with one site, for example and see how it works. If Google Plus works for you, then you can expand its use to other sites you optimize. And of course, don't expect miracles – if your other SEO efforts are poor, even Google Plus can't compensate for this.

55 Quick SEO Tips Even Your Mother Would Love

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Text around your links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newsletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Link baiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages.Use descriptive, keyword rich text in your title and description.

38. Use keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain.This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines,place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

Subscribe to: Posts ( Atom )